P1Build consistency and scalability across product suite.
P1Transforming a dated desktop app into modern and seamless web app experience.
P1Enhancing the AutoTrader private sell car experience.
P1Redesigning paper statement & Digitizing AMEX Card Statements.
Strategy
Define clear goals by aligning user needs with business objectives to create impactful solutions.
Research & Analysis
Conceptualize
Transform insights into intuitive, high-impact designs, simplifying complex problems for effortless user experiences.
Validation
Test, iterate, and refine solutions through usability testing, feedback loops, and data-driven decision-making to ensure success.
User-Centered Problem Solving
I tackle complex challenges that have a meaningful impact on users’ daily lives.
Leverage user insights, data, and market research to uncover pain points and opportunities.
Intuitive & High-Impact Solutions
Data-Driven Decision Making